Global Tea Industry Insight: The Global Matcha Market Revenue Will Reach USD5.5 Billion By 2027
According to the latest research report of Global Market Insights Inc., based on the continuous growth of demand for health and safety products and various tea flavors, the global Matcha market value is expected to exceed US $5.5 billion by 2027.
By 2027, the total scale of Matcha produced by steaming green process will exceed US $2 billion. Steaming makes it easier to preserve chlorophyll, so as to fix the natural green of tea, and the production cost is low. Therefore, the adoption of steaming technology will increase the demand of products.
The process of steaming green tea is to heat green tea with a steaming machine, and then air dry it to lock the color and flavor of tea. In the process of steam heating, the oxides such as cis-3-hexenol, cis-3-hexene acetate and linalool in tea increase greatly, and a large number of ketone compounds represented by a-violone are produced. These components constitute the special aroma and taste of Matcha. Therefore, the tea after steam heating has a greener color and a fresher taste. Overall, the global demand for high-quality tea has promoted the use of steaming technology and, accordingly, the growth of Matcha industry, the report said.
By 2027, the total size of the global traditional Matcha market will exceed US $2.5 billion. Due to the application of traditional Matcha in ordinary tea and other Matcha drinks, its demand is expected to grow strongly.
Traditional Matcha is rich in nutrients and antioxidants, especially EGCG (epigallocatechin gallate) in catechins. Matcha also contains caffeine that stimulates the body and provides amino acids that help the brain relax. The report points out that it provides a gentle and stable energy, which is necessary for work, entertainment and meditation, and promotes the demand for traditional Matcha.
Some key findings in the new Matcha market report include:
Due to the characteristics and flavor of enhancing the taste of beverages, by 2027, the Matcha industry produced by baking technology will exceed US $3 billion.
In 2020, Matcha's sales in food applications exceeded $360 million, mainly due to the addition of Matcha powder in baked goods, beverages and other packaged foods.
By 2027, the application of Matcha in ordinary tea drinks may exceed $3 billion, because it is mainly used to provide concentrated antioxidants.
Product demand in Latin America is mainly driven by the application of ordinary tea and Matcha drinks.
Matcha tea market is highly competitive. The main producers include Matcha Maiden, Sun Time Tea Company, Kissa Tea GmbH Company, Tea's Me Company, Mizuba Tea Company, Vivid Vitality, Shaanxi Dongyu Biotechnology Co., Ltd., Ito En, Limited, Aoi Tea Company and Aiya America.
It is worth noting that by 2027, the market of Matcha in personal care and cosmetics applications will exceed US $1 billion. Matcha powder can inhibit the production of melanin, even the skin tone, resist ultraviolet rays, inject vitality into the skin, and help fight against aging and dull skin, which will further promote the demand for Matcha powder.
Overview of European Matcha Market
As more and more people focus on health, the CAGR (compound annual growth rate) of the European Matcha market from 2021 to 2027 may exceed 7%. The increased demand for products containing health ingredients and the innovation of beverages will promote the expansion of Matcha market. Matcha contains nutrients, such as antioxidants, vitamins, minerals and other nutrients. The continuous increase of various health problems and diseases has promoted the demand for nutritious food and beverages in Europe and expanded the market scale.
Source: Global Market Insights Inc. (headquartered in Delaware, USA, is a global market research and consulting service provider, providing joint customized research reports and growth consulting services)
Statement: This article is compiled by the China Agriculture Promotion Tea Industry Committee. Please indicate the source for reprint!